企个业形文象手册.docVIP

策天下 企业形象手册 学员：吴凤勇 学号：091212115 成员：吴凤勇、刘艺、翁锦生、卢艳琳、温婷婷、郑桂华、曾丽娟 经理：刘艺  目录 本次策划项目意义···············································1 策划人（或者机构）简介·········································1 手册使用说明················································· 1 总经理致词················································· 1 一、企业介绍·················································2 二、品牌形象诠释·············································2 （一）命名由来，含中英文说明··········································2 （二）标识图、设计理念、标识释义······································2 （三）品牌核心广告语、广告语理念······································2 三、理念识别·················································2 战略目标························································3 核心价值观······················································3 （三）企业精神························································3 （四）经营理念························································3 （五）企业道德························································3 四、行为识别················································ 3 员工行为规范··················································· 3 公司文化氛围布置··············································· 3 员工企业文化培训··············································· 4 五、专业优势················································ 4 （一）专业资质证书··················································· 4 （二）资源优势························································4 （三）技术优势························································4 （四）服务模式优势····················································4 六、联系方式·················································4 本次策划项目意义 在高速发展的现代经济市场中，企业形象越来越受外界关注，形象是一种无形的价值和力量推动着企业向前进。策天下是一个专业的策划机构，主要提供无形服务，企业的形象评价一个企业的成功与否占有很大的比例。企业形象在消费者心目中的地位高低直接影响这消费者的选择。此次策划主要是推广企业形象，为策天下做好企业发展做铺垫。 策划人（或者机构）简介 “策天下”策划机构是一家以策划、营销策划、品牌理策划以诚相待同事之间的关系更为和谐融洽，大大提高工作效率关心员工的生活、利益、前途企业内部宣传教育公司歌曲主要公司报、员工手册、公司内部宣传海报、公司内部的活动等 “六心”服务的评定是与公司考核结果、员工的服务态度和服务质量、工作能力和工作态度挂钩的，在严格考核的基础上进行评定的，对此，公司对各个门店的员工将实行动态管理的办法。现根据公司的规章管理制度，制定店铺员工“六心”服务评定考核办法，以促进管理的制度化、