商务英语 模拟公司.pptx

Grandma’s secret CONTENTCorporate cultureMission statementOur staffMarketing strategySWOT AnalysisOur productCorporate cultureGrandmas secret is devoted to carrying out its core corporate culture of creating a warmth atmosphere , cooking special family-style cuisine.All employees are advocated a family culture of regarding and loving the company as a family.We are committed to truly create a family atmosphere , and provide all guests the environment and warmth of home.The corporate culture of Grandmas secret is the same faith and value-set shared by all employees.Our staffFinance DepartmentGeneral Managers officeMarketing DepartmentHuman Resource DepartmentSafety Supervision DepartmentSpecial Cuisine DepartmentMission statement1) We are committed to customer satisfaction through offering high quality with excellent services and good value2) To be the leader in local cuisine restaurants through friendly services, good quality food and clean atmosphere3) We take great pride in serving our customer.4) We seek continuous improvement in all that we do.Our productaOur productaIn this part, customer s can enjoy the time making food with your “grandma” and ordering the customized cuisine ,(this service should be booked in advance) Special sweet cuisine of Xiang, to build a home-like experience. 冰糖湘莲/南荠草莓饼/川贝蜂蜜炖雪耳/外婆八宝饭/外婆糖年糕BuffetDessertSpecial cuisine of XiangThe time familiar smell in the air and the wonderful taste in the tongue. Do you remember an old kind lady who always cares you and loves you ? 东安子鸡/腊味合蒸 /花菇无黄蛋 /酸辣狗肉 /麻辣子鸡 /炒素什锦 /湖南老虎酱 /芙蓉菌菇丝瓜汤/外婆菜MARKET ANALYSISTarget Market:Our target market is to be an international theme restaurants, our mission is to provide customers a place where they can regain their memorized taste and home-like feeling.Competition:Our competitors are other famous theme restaurants ,which is especially full of warmth?nostalgic. Such as “Mi Grandma” in the Huangshan city.Market Trends:The ch