Chapter VIII.ppt

Chapter VIIIPhysical Distribution Outline-1 Outline-2 Part I Physical Distribution?Conception of physical distribution Distribution performance cycle Types of distribution New Words and Expressions Part II Distribution Center?Introduction of distribution center Differences to a warehouse Trends of distribution center New Words and Expressions PART III An Integrated System of DC?Designing and equipping distribution is a complex process The Sports Authority’s Regional Distribution Center─ An Overview * Part I Physical Distribution Concept of physical distribution What is physical distribution Distribution performance cycle Distribution functionality Types of Distribution Intensive distribution Selective distribution Extensive distribution Part IIPart II Distribution Center Introduction of distribution center Difference to a warehouse Trends of distribution center Part III Supplementary Reading An Integrated System of DC Physical distribution operations involve processing and delivering customer orders. Physical distribution is integral to marketing and sales performance because it provides timely and economical product availability. The overall process of gaining and maintaining customers can be broadly divided into transaction-creation and physical-fulfillment activities. The transaction-creating activities are advertising and selling. Physical distribution performs the physical-fulfillment activities. ? The typical physical distribution performance cycle involves five related activities. They are order transmission, order processing, order selection, order transportation, and customer delivery. The basic physical distribution performance cycle is illustrated as following: Order processing Order transmission Customer order Order selection Order transportation Customer delivery From a logistical perspective, physical distribution links a firm with