品牌的经济学分析.docxVIP

品牌的经济学分析摘要：品牌，日益成为消费者和商家津津乐道的和追捧的名词。那么，要不要创立品牌，品牌对于消费者和商家到底意味着什么，如何去分析品牌带来的经济效应和成效，是本文的研究内容。根据经济理论中供求分析、博弈分析和经济效用论，最终得出，对于高档商品的消费，消费者更宁愿选择品牌；而商家选择品牌，有益于市场竞争，也给厂商带来更大的收益。关键词：品牌经济学分析Abstract:The brand,day by day becomes the noun which the consumer and the business loves to talk about and pursues holds.That,must establish the brand,the brand meant regarding the consumer and the business any,how analyzes the economical effect and the result which the brand brings,is this article research content.According to the economic theory in the supply and demand analysis,the gambling analysis and the econom