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A Brief Summary of Classical Rhetoric
I. Types of Persuasive Discourse
Deliberative: That which seeks to persuade someone to do something he otherwise would not do or to accept a point of view he otherwise would not hold. It is concerned with the future.
Forensic: That which seeks to defend or condemn one’s actions. It is concerned with the past.
Ceremonial: That which celebrates or denounces. It is usually associated with the present.
II. The Five Canons of Rhetoric
The study of rhetoric was traditionally divided into five parts:
Invention (inventio)
Arrangement (dispositio)
Style (elocutio)
Memory (memoria)
Delivery (pronuntiatio)
III. Invention
A. Two types of argument:
1. Non-artistic: arguments that do not require invention, such as laws, witnesses, contracts, tortures, oaths.
2. Artistic: arguments that the speaker must invent. They include rational appeal (logos), emotional appeal (pathos), and ethical appeal (ethos).
Rational appeal (logos)
Rational appeals can be inductive or deductive:
--Inductive reasoning generalizes a conclusion from analogous facts (e.g. Every dog I see has four legs. Therefore all dogs have four legs). The rhetorical equivalent of inductive reasoning is the example.
--Deductive reasoning establishes a conclusion from positive or negative statements (e.g. If all human beings are mortal, and I am a human being, then I must be mortal). The rhetorical equivalent of deductive reasoning is the enthymeme (an imperfect syllogism).
Fallacies: There are several fallacies in inductive and deductive reasoning that, if understood, can be identified and disposed of properly. This list is not exhaustive:
1. Faulty Generalizations: drawing a conclusion from inadequate examples
2. Post hoc, ergo propter hoc: ‘After this, therefore because of this.’ E.g. “Every time I
wear red it rains.”
3. Faulty analogy: using unlike terms in an analogy
4. Begging the Questio
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