第八单元促销探究.ppt

Unit 8 Sales Promotion 促销 * * Learning Objectives of Unit 8 How to write an attractive sales letter； Useful expressions. * * What is the key to sales promotion? * * * * * * * * * * * * Sales Promotion Letters : The train of thought? 写作思路？ Content + Structure How to attract and convince prospective customers with a sales promotion letter? * * Arouse interest. Create desire. Carry conviction. Induce action. I C D A Functions of Sales Promotion: * *  Sample Letter Structure: 1. Point out the needs customers may have 2. Introduce the product which they may need 3.