(专科毕业论文英语商品名称的翻译.docVIP

 英语商品名称的翻译 The Translation of English Trade Name 摘要 商品名称是生产者用来标识他们生产和销售的商品的标识符号，具有一定的广告宣传作用注册商标受到法律的保护，所以的译文要求标准化，译名必须独特新颖、醒目悦耳、简短明快、实意明确，应使消费者产生有益于商品销售的联想和要求。关键词：Abstract Trade names are used by the manufacturers as the symbol to identify their production and sales, which have certain advertising effect. What’s more, registered trademarks are protected by the law. Therefore, the translation of trade names is required standardized, it must be unique, innovative, eye-catching, short, lively, clear and definite. In addition, it must bring the consume