第4章供给与需求的市场力量(免费阅读).ppt

单 项 选 择 * In the textbook, the conclusion of this chapter offers some very nice elaboration on the second bullet point. * * * * * * * “Non-price determinants of supply” simply means the things – other than the price of a good – that determine sellers’ supply of the good. * In the second bullet point, “output price” just means the price of the good that firms are producing and selling. I have used “output price” here to distinguish it from “input prices.” * Again, the animation here is carefully designed to help make clear that a shift in the supply curve means that there is a change in the quantity supplied at each possible price. If it seems tedious, you can turn it off. In any case, be assured that, by the end of this chapter, the animation of curve shifts will be streamlined and simplified. * * * * Again, the price is the only determinant of quantity supplied that causes a movement along the curve. A change in any of the other determinants causes the supply curve to shift. * Examples of tax return preparation software include TurboTax by Quicken and TaxCut by HR Block. * * * * We now return to the latte example to illustrate the concepts of equilibrium, shortage and surplus. * * * * * * * * * Step one requires knowing all of the things that can shift D and S – the non-price determinants of demand and of supply. * * * “Supply” refers to the position of the supply curve, while “quantity supplied” refers to the specific amount that producers are willing and able to sell. Similarly, “demand” refers to the position of the demand curve, while “quantity demanded” refers to the specific amount that consumers are willing and able to buy. If you’d like to be a rebel, delete this slide and all references to the jargon it contains, and just use the terms “movement along a curve” and “shift in a curve.” Note, however, that this is not the official recommendation of Thomson/South-Western or Dr. Mankiw. If you’d like to cover this slide but make