国内打车软件的用户体验分析——基于打车者角度.docxVIP

国内打车软件的用户体验分析——基于打车者角度何晓菲 国际工商管理学院 2010级 电子商务 摘 要：随着国内智能手机、平板电脑等移动终端用户的日益增加与电子商务移动支付的日渐完善，O2O市场逐渐由依赖PC客户端转向移动客户端，其中，打车软件作为近期新兴的O2O移动终端软件引起了巨大的舆论热潮。国内打车软件市场方兴未艾，各打车软件均处于争夺市场与客户的阶段，用户使用习惯的分析和对软件的依赖性的培养是各大电商公司的重点关注问题。针对此现象，本文使用文献研究、访谈法、问卷调查法、信度分析和效度分析等方法，从品牌、可用性、功能性、内容等角度分析现有打车软件的打车者的用户体验，并为打车软件的开发者未来的开发提供系统建议，从而使得未来的打车软件能更好地吸引与服务于打车者。关键词：用户体验 打车软件 APP 交互设计 Domestic taxi software user experience analysis- based on the perspective of taxi callersHE Xiaofei School of International Business AdministrationAbstract: With the rising number of smartphone and tablet users, as well as the constantly improving mobile payment of e-commerce industry in China, O2O industry gradually shifts the dependency on PC-client to mobile client. Specifically, taxi-hailing apps, emerging O2O softwares for mobile devices，created a huge buzz. In the booming Chinese market of taxi-booking apps, competition among the apps lies in developing customers and grabbing market share. Therefore, e-commerce corporations are making efforts to analyze users’ usage pattern and build up users’ dependency on their taxi-booking apps. This research focuses on the above phenomenon, using interviews, questionnaires and analytical hierarchy process to analyze users’ experiences. By adopting research methods including literature review, survey and factor analysis, this research provides user experience analysis for all existing taxi-hailing apps. It also provides systematic recommendations to developers of taxi-hailing apps for future development and helps attract more customers and provide better service.Keywords: User experience(EX), taxi-hailing app, O2O softwares 目 录摘要 ⅠAbstract Ⅱ1绪论 11.1选题背景1.2研究意义1.3相关文献综述 21.4研究框架 31.4.1研究内容1.4.2研究方法 2研究模型、假设以及研究设计93.1研究模型与假设 （品牌、可用性、功能性、内容） 2.2 研究设计（问卷）