国际市场营销Chap005方案.ppt

The Book of Change Innovating is the ability to see change as an opportunity. I is for Innovating. A thing of beauty is a joy for ever. * The extent of a company’s marketing orientation has been shown to be positively related to profits. While American companies are increasingly embracing this notion (and marketing in general), firms in other countries have not been so fast to change from the more traditional production (consumers will prefer products that are widely available), product (consumers will favor products that offer the most quality, performance, or innovative features), and sellin