迁西板栗出口面临的问题研究.docVIP

摘 要 中国板栗数京东，京东板栗数迁西。在国际市场上有“东方珍珠”的美称，板栗Chinese chestnut is a traditional agricultural characteristics of Qianxi, there are inherent advantages in quality.It has a laudatory name oriental pearl in the international market, is an important source of income of the farmers, the export has been nearly 100 years of history. But in recent years because of a single export channels, the intense competition in the market and other factors, Qianxi Chinese chestnut export experience cold facing unprecedented pressure. Chinese chestnut exports increasingly grim situation, the constantly growing number of problems emerged, Qianxi how to resolve the problems facing the export of Chinese chestnut has become further expand the export of Chinese chestnut bottleneck. The adoption of Qianxi Chinese chestnut product characteristics and the historical status of the export review, the actual analysis of Qianxi Chinese chestnut export problems, and on how to deal with these issues and further expand our export increase Qianxi Chinese chestnut in the world market share and visibility to their own views and responses, making Qianxi Chinese chestnut truly entered the international market. KeyWords：Chinese chestnut export；brand；green trade barriers；quality 目 录 摘 要 I Abstract II 引 言 1 1迁西板栗的产品特征 2 2迁西板栗的出口历史及现状 2 2.1迁西板栗的出口历史 2 2.2迁西板栗目前的出口现状 4 3迁西板栗出口面临的问题 5 3.1质量得不到有效控制 5 3.2出口市场过于单一 6 3.3品牌信誉度受到重创 7 3.4绿色贸易壁垒限制出口 7 3.5板栗深加工不足 8 3.6 竞争无序 9 4解决方法 9 4.1提高产品质量 9 4.2进一步开拓国际市场 10 4.3保护已有品牌 创建强势品牌 13 4.4积极应对绿色贸易壁垒 14 4.5其他 16 结 论 16 谢 辞 17 参考文献 18 专著类： 18 论文类： 18 引 言 迁西板栗闻名中外，在国际市场上有“东方珍珠”的美称，已有近一个世纪的出口历史。全县有板栗树1216万株，万亩板栗园12处，千亩板栗园30处，实现了板栗集约化栽植、基地化生产、专业化经营。板栗年产量达1万余吨，总收入2亿元，创汇1800万美元迁西板栗果实整齐，呈红褐色，有浅薄蜡质层，鲜艳而富有光泽。果仁呈米黄色，内皮易剥，肉质细腻，糯性粘软，甘甜芳香，营养丰富迁西板栗迁西板栗迁西板栗迁西板栗迁西板栗板栗我国经济林产品出口贸易中的重要商品之一，是我国出口农产品中为数不多的一个优势品种，仅河北省每年出口板栗创汇就达万美元。中国自入世以来，板栗的出口得到了进一步扩大，出口国家和地区不断增加，出口量也有较大的增长。国际消费群体的逐渐扩大为中国板栗产业的发展提供了广阔的发展空间。板栗在我国分布地域广泛，目前全国有多个省（区、市）栽培种植，主要集中在山东、河北、河南、湖北、安徽、浙江、辽宁、广西、北京等地。据国家林业局提