constructandmeasure(问卷测量与建构效度)教案.pptVIP

July 1999 Katherine R. Xin, Katherine R. Xin Survey Instrument Empirical Research Model Construct Validation Involves procedures researchers use to develop measures and to make inferences about a measure’s construct validity It is a continual process No one method alone will give confidence in the construct validity of your measure Construct Validation Steps Example: Computer satisfaction Construct Definition Personal computer satisfaction is an emotional response resulting from an evaluation of the speed, durability, and initial price, but not the appearance of a personal computer. This evaluation is expected to depend on variation in the actual characteristics of the computer (e.g., speed) and on the expectations a participant has about those characteristics. When characteristics meet or exceed expectations, the evaluation is expected to be positive (satisfaction). When characteristics do not come up to expectations, the evaluation is expected to be negative (dissatisfaction). Hypothetical Computer Satisfaction Questionnaire Decide how satisfied or dissatisfied you are with each characteristic of your personal computer using the scale below. Circle the number that best describes your feelings for each statement. Construct Validity Challenges Scale Development Process Step1: Item Generation Step 2: Questionnaire Administration Step 3: Initial Item Reduction Step 4: Confirmatory Factor Analysis Step 5: Convergent/Discriminant Validity Step 6: Replication Step 1: Item Generation -Deductive Approach It requires: (a) an understanding of the phenomenon to be investigated (b) thorough review of the literature to develop the theoretical definition of the construct under examination Step 1: Item Generation-Deductive Approach Advantages: through adequate construct definitions, items should capture the domain of interest, thus to assure content validity in the final scale Disadvantages: requires the researchers to possess working knowledge of the phenomena; may