sale promotion1.pptVIP

Unit 6 Sales Promotion Sales Promotion Sales promotion has been used as the catchall（包罗万象） term for promotion that is not advertising, personal selling（人员销售）, or publicity(宣传）. Sales promotions are short-term incentives（短期激励） to encourage the purchase or sale of a product or service， aiming to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. Consumer Sales Promotion Sales promotion directed at consumers involves such activities as contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples（free trials), rebates and sweepstakes. coupon 优惠券 Contests 竞赛式促销 Freebie 免费赠券（品） Loss leader为招揽顾客而削本出售的商品 Point-of-purchase display (采购点促销）:Marketing materials or advertising placed next to the merchandise it is promoting. These items are generally located at the checkout area or other location where the purchase decision is made. Premiums有奖式促销 Rebate 打折式促销 Sweepstakes 抽奖 Trade Sales Promotion Sales promotion directed at intermediaries, retailers or wholesalers also known as trade promotion, includes activities such as trade shows and exhibitions, trade discounts(交易/同业折扣）, and cooperative adverting. For example, attendance at an appropriate trade show is one of the best ways to work with present intermediaries and attract new ones. Sales Letter In sales promotion, sales letters are often used. The purpose of writing “Sales Letter” is to extend business, to persuade the reader — the buyer to buy what the sellers are able to supply. Tips the tips in writing sales letters: to catch the reader’s attention to arouse their interest to stipulate their desire to induce their action of purchase Key words Expressions Program : What are your favorite TV programs? Hunan has unveiled a global investment solicitation program. Headquarter Smith Stratton is headquartered in Princeton, New Jersey, with offices in New York City and Philadelphia. Headqu