A Study on Experiential Marketing Strategy and Its Application in China.docVIP

A Study on Experiential Marketing Strategy and Its Application in China 　　[Abstract] The experience economy is that companies will create memorable feelings for consumers， with service being the focus and products being the material. Experiential marketing is a powerful weapon for companies to rapidly open new market segments. With the gradual recognition of experiential marketing and the further opening up of domestic market in China， the Chinese experience economy is undergoing a rapid development and reckoned to have great potential prospects. First of all， the thesis discusses the origi