大众文化的同一性.doc

大众文化的同一性 摘　　要 大众文化自20 世纪 90 年代以来在当代中国社会出现的一种广泛的引人注目的文化现象，它渗透到人们日常生活的方方面面，大众文化在文化生活中具有日益强大的影响力，当下大众文化浪潮席卷整个世界文化市场高雅文化在与大众文化对抗中节节败退的情势艺术作为消费品从高雅文化、精英文化圈走了出来, 成为供大众消遣的手段时, 往往以大众性、娱乐性、上座率、收视率、畅销性而不是以独创性、超越性、批判性来评价其价值。大众文化在技术世界中已经丧失了艺术品的创造性, 艺术的审美品性和人的独立思考的个性意识被大大削弱,呈现出的趋势Mass culture identity ABSTRACT Since the 1990 s, mass culture in contemporary China society in a wide range of remarkable cultural phenomenon, it penetrated into all aspects of Peoples Daily life, popular culture has an increasingly powerful influence in the cultural life, the rapid development of the Internet is driving the wave of popular culture across the world cultural market, high culture in the confrontation with mass culture losing situation, the new media era of rapid development, which is associated with the cultural communication and influence. Mass culture is the product of market economy, it is the result of the marriage culture and industry, hold the pulse of the cultural market, complying with the consumer psychology and consumer tastes of the public, so as to adapt to the changes of the market, finally achieve the purpose of the cultural products are sold, when art as a consumer goods out of elegant culture and elite culture, become a means for public recreation, often in the mass, entertaining, attendance, ratings, best-selling rather than creativity and transcendence, critical to assess its value. Excessive pursuit of commercial effect, make the mass culture in the technology world has lost the art of creative, artistic aesthetic temperament and personality of independent thinking consciousness has been greatly weakened, and the cultural innovation consciousness culture increasingly weakened, presents the same trend. Key words：Mass cultureGlobalization；Cultural imperialism；Kants aesthetics 目　　录　 前言 随着中国工业化的推进大众文化也随着全球化进入中国,东西文化之间不断碰撞的同时，大众文化的中国本土化也在加速进行。时代发展和科技进步,大众文化已经深入人们的日常生活,且在自身发展过程中通过多样的形式，影响着人们行为与思维方式,大众文化已然成为人们生活中的一部