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百事可乐调查报告
篇一：百事可乐调查报告1
百事可乐的营销调研报告
委托单位：10无双营销 调研机构：最大风险
调研时间：2013.5.24
黑龙江东方学院
目 录
1. 2.
引 言 ···················································································································· - 3 - 数据分析与结果 ····································································································· - 3 - 2.1. 数据分析 ········································································································· - 3 -
2.1.1性别及年龄差异 ··························································································· - 3 - 2.1.2广告策略 ······································································································ - 4 - 2.1.3百事的其他产品调查 ··················································································· - 4 - 2.1.4消费者的购买场所分析 ················································································· - 5 - 2.1.5百事可乐的广告代言人的调查数据分析 ····················································· - 6 - 2.1.6百事可乐的促销方式调查 ············································································· - 7 - 2.1.7整合营销传播的中心思想是在与消费者的沟通中 ······································· - 7 - 2.1.8满意度调查 ·································································································· - 8 - 2.2结果 ························································································································· - 9 -
2.2.1现有市场以年轻男性居多 ············································································· - 9 - 2.2.2消费者获知途径以广告为主·········································································· - 9 - 2.2.3最受青睐促销活动是买一赠一 ······································································ - 9 - 建议 ························································································································ - 9 - 3.1以广告宣传为主要载体 ···························································································· - 9 - 3.2产品代言人以年轻人喜爱的明星为主 ·························
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