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旅 行 社
非常5+1成员组：
刘少帅 夏雯 贺军 丁雪健 刘瑞 黄天雨
目 录
第一章 执行概要·······················································1
1.1 企业概况·······················································1
1.2 目标市场·······················································1
1.3 投资和财务·····················································1
1.4 组织和人力资源·················································1
第二章 企业描述·······················································2
2.1 企业名称·······················································2
2.2 公司概况·······················································2
2.3 目标市场·······················································2
2.4 企业选址·······················································2
2.5 企业宗旨·······················································2
2.6 资本构成·······················································3
2.7 核心竞争力·····················································3
第三章 产业分析························································4
3.1 SWOT分析报告·················································4
3.2 大学生旅游市场特征·············································5
第四章 市场分析························································6
第五章 营销计划························································7
5.1 计划摘要·······················································7
5.2 市场调查及分析·················································7
5.3 营销策略·······················································7
第六章 管理团队与公司结构··············································9
6.1 团队组织管理···················································9
6.2 人力资源管理···················································12
第七章 运营计划························································13
7.1 运营主目标定位·················································13
7.2 运营目标的有形定位·············································13
7.3 运营市场定位···················································
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