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第一部分
上午好,老师和同学们,很高兴在这里进行我们的演讲。我们的主题是关于美国职业篮球联盟(NBA)。下面开始我的报告
Good morning everyone ! It’s nice to be here for our speech。 Our subject talks about National Basketball Association ,which is short for NBA. Then let me start my report.
Our report contains six parts:
1 The founding and development history of NBA;
2 The management of NBA;
3 NBA teams;
4 the all star weekend;
5 The legendary star of NBA;
6 The Cheerleader
NBA成立于1946年6月6日。成立时叫BAA,即全美篮球协会,是由十一家冰球馆和体育馆的老板为了让体育馆在冰球比赛以外的时间,不至于闲置而共同发起成立的,成立BAA的初衷是为了让体育馆在冰球比赛以外的时间不至于空闲冷场,但是实际上背后真正的商业理由是:当时二战刚刚结束,人们需要从紧张的气氛中解脱出来,体育和娱乐正是人们的消费热点,当然也是投资热点,因此,联盟的成立的目的不光说是一项竞赛,当然还是投资一档生意。发展:1.1946年6月6日,成立时叫BAA,即全美篮球协会 ,11支球队;2,1949年,美国两大篮球组织BAA和NBL合并为“NBA” ,17支球队;3.1976年,吞并 ABA ,22支球队;4.2004年,夏洛特山猫队加入,球队达到30支。
Look this picture above,you can see Four time, which also are the four important history stage of NBA from the establishment to the development.
NBA was founded in 1946,June 6,which was called BAA(BASKETBALL ASSOCIATION OF AMERICA) at that time.The bosses of 11 Ice hockey gyms jointly held the competition of playing basketball without hockey game.Making full use of the Free site of gyms is its original intention .however,in fact, the most important reason of business behind is that sports and entertainment was peoples consumption hotspot, of course, was also hot spots for investment when the second world war was just over. So the founding of the union was not only holding a competition, but also investing a business.
The development history of NBA:the two big basketball organization BAA and NBL involved a commercial merger in 1949,which was namely NBA that had 17 teams . Then in 1976 it annexed ABA and expanded to 22 teams. Since The Charlotte Bobcats joined in NBA , the amount of teams reach to 30.
NBA之所以成为现在篮球领域的第一大联盟,和它成功的商业战略是分不开的。寻找合作伙伴,造星运动,产品外延,全球化推广等是他们常用的战略
NBA adopted to the successful business strategy so that it becomes the first major league in this field now .There are lots of strategie
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