目标市场字营销--对我校餐饮业的分析与探讨.docVIP

目标市场营销 ——对我校餐饮业的分析与探讨 国贸0904 曹靖 内容摘要 餐饮业市场营销和其他领域市场营销一样，经历了从大量市场营销到产品差异市场营销再到目标市场营销的过程。目标市场营销则通过市场细分和市场定位确定目标市场，有利于确定下一步采取何种策略，利于利用有限的资源，将主要竞争力放在目标市场上，为创造利润。Abstract Marketing in catering industry likes other areas of marketing,experiencing a series of process,from mass marketing to differentiated marketing and target margeting.target marketing targets a market through market segmentation and market positioning.It’s benefical for a company to determine what stategy should use next,to utilize the limited resources in company,making the main competitive p