《市场营销分析KFCinChina英文).pptVIP

L/O/G/O * Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Outline * Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Background Big market share in China: 2,100 locations in 450 cities； a percentage cost chart of the KFC sales in 2009 * Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Market Segment Subset of a market Have similar characteristics Need similar products Distinct from other segments Exhibit common