广告文案写作作业中国移动广告.pptVIP

中国移动 中国移动通信集团公司,是中国规模最大的移动通信运营商, 也是中国最大的广告客户之一. 其各种广告的表现形式如下. 中国移动广告(无处不在) 中国移动户外广告(一致觉得很经典) 中国移动报纸广告 中国移动电视广告 中国移动杂志广告 比较其文案表现的异同 第一.相同点:都是为了宣传推销其产品和服务,树立品牌形象,实现最终的销售. 第二.不同点:面对的消费群体不一样,户外广告面对低端消费群体,其广告文案要求简单明了,通俗易懂.电视报纸广告面对群体比较广,其文案一般都有明确的产品介绍,比较详细,其中电视广告比较注意名人效益.杂志广告面对人群相对年轻化,其文案比较时尚流行. 预测广告诉求效果 通过全方位铺天盖地的广告,从时间空间各个角度吸引增强人们对它的注意,实现销售. 广告诉求效果很好.(这一点从现在中国移动的销售业绩可以看出.) 工作人员 李宁 …..导演 韦超 …..灯光 汤亢 …..摄影 田畴 …..美术 * * Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.