《IKEASWOTAnalyse.pptVIP

Introduction Cont Seat/sofa, office supplies, the bedroom series,  the kitchen series, lighting series, textiles,  cooker series, housing storage series, childrens  products series 10000 kinds of products. global procurement mode, 16 purchasing trade area. The south China area, the central China area  and north China area Introduction Cont Business Idea Providing a wide range of beautiful and  practical household items at an  affordable price. management concept customers and social interests as the center; and protect environment as their social responsibility Strength IKEA has 100 years history and deep Nordic culture; Concise and clear design style One of top 500 companies, High brand awareness Integrate design, produce and sale Strength The sales model of exhibition hall; a restaurant and childrens entertainment area Strength Environmental; good corporate image eg.In 1986, ikea began with the German no.e1-Norm standards. In 1996, all the ikea stores began offering our customers the old furniture recycling service for reuse processing; Strength Flat packaging transportation; Self-help delivery. high performance ratio company listed make capital advantage The weakness and the opportunities of IKEAS operations Weakness There are seven parts The cost of raw materials increasing Poor quality and complained transport service New product development cycle is long and the cost is too high The problem of the product suppliers and the global supply chain is too long Positioning deviation Cross regain products and culture have much different The customer delivery to a certain extent,cause loss of customer satisfaction Weakness Conts The cost of raw materials increasing Four ladder pattern Wood from the well-run forest or having  certification standards recognized  by IKEA not from INF or a high degree of  conservation value forest W