英语北师大版必修4 Unit11 The Media-Lesson 3 The Advertising Game[TY](ppt).ppt

* click England Beckham Brazil Ronaldo Brazil Ronaldinho Argentina Batistuta England Owen Korea AHN Jung Hwan France Roberto Baggio Portugal Figo Spain Raul France Zinedine ? Where have you seen and heard advertising? In the street on the bus at the bus station on radio on TV in the newspaper in the magazine on the Internet spokesman spokeswoman ?Do you think advertising actually works? ?Have you ever bought anything because you liked the idea promoted in the advertisement? 促销 Paragraph 1 Paragraph 2 Paragraph 3 Paragraph 4 Paragraph 5 the classic ads the ads in the market modern ads the top ads of today the public ads traditional, typical Listen to the tape and finish the multiple choices. 1.Which one is not a public advertisement? A. Fighting AIDS B. Saving water C. Helping the poor D. SKⅡ 2.What ideas do today’s advertisements use to make you notice their products? a. new b. humour c. unusual d. surprised A. abc B. abcd C. acd D. bcd 3.What’s the top advertisers’ aim ? A. To create something that has never been seen before and is fascinating for people to look at B. To make contributions to society C. To use modern techniques of design D. To make people know their products Listen to the tape and finish the multiple choices. 1.Which one is not a public advertisement? A. Fighting AIDS B. Saving water C. Helping the poor D. SKⅡ D 2.What ideas do today’s advertisements use to make you notice their products? a. new b. humour c. unusual d. surprised A. abc B. abcd C. acd D. bcd B 3.What’s the top advertisers