九年级英语 Mobile Internet (ppt).pptVIP

Mobile Internet Laurence Melloul, Armando Fox Ambition Have the mobile internet be the “instantaneous” reliable assistant Examples: In France, people wait till they get to their friends’ building to call them and get the access code to the building. I am a vendor: I shouldn’t need to print the whole list of product quotations for my customers before I go and visit them. During the discussions however, according to their interest, I will get the necessary prices. Key Observation 1 Mobile users do not like to retain information they do not need yet e.g., driving directions, movie showing times Design the mobile internet to make people’s life easier: allow them to accomplish many actions away from work or/and home only at the critical time e.g., select news articles when having breakfast, read emails, send a document if/when required from customer site. We need to better understand what information the user needs and when he/she needs it, both for a business process for entertainment. Key Observation 2 Mobile users do not like to spend much time on a single request using their small-glass device, all the more if the service is used on a regular basis. Difference in terms of patience and focus with the Desktop Most service access will be short “Many services through quick access” A New Set of Services Through Composition and Parameterization Composition Composition already promoted on the Web, but it is even more critical for the mobile Web considering the small-glass device limitations and user behavior. = Make the mobile session more interesting, shorter and less cumbersome to the user Services perform more interesting actions e.g., plan my evening: movie + dinner, in 1 click e.g., if stock increase higher than x%, email me relevant articles. No explicit data transfer between services on small devices by the user A composed service appears as a simple service to the mobile user, for more action performed Reuse existing services: do not count on specifically design