《如何保证访问质量英文.ppt

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* How to ensure good FW Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Whole project is just like a tree… Conclusion Recommendation Analysis DP FW Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. GOOD FW should achieve… Effectiveness To find the right representative respondents; Correct in questioning, probing and recording; No bias. Efficiency Cost; Time. Presenting trustworthy company image Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. But there will be many issues in actual practice… “I afraid we cannot finish all samples this weekend....” Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. HOW to ensure ACTIONABLE FW? Respondent Criteria Test Objective Sample Size Test Cities Recruitment Method Interview Method Resource Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. HOW to ensure GOOD FW? Case study: The objective of the study is to understand consumers preference on pizza brand A (signature product) vs. pizza brand B (signature product). City Coverage: SH Research Design: Branded sequential monadic central location test. 2 venues will be selected to eliminate the operation variations from different stores. Pizza will be ordered on site. Respondent Criteria: 20 – 45 y.o medium to high income Food Delivery P3M Pizza Users (incl. PHHS, PHDI, PPJ user); Non-rejection of pizza delivery in the future Sample Size: n=150 main sample, booster boost up to 50 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Case study Food delivery P3M pizza users PHHS vs. PPJ Sequential n=150 + booster SH Street intercept Face to face 2 venues Pre-recruitment for boo

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