Content Integration for EBusiness电子商务的内容集成.pptVIP

Content Integration for E-Business Joe Hellerstein New Generation of e-Business on the Internet Companies moving beyond marketing, storefronts Attempting to do operations on the Internet procurement supply chain customer relationships etc. In a cross-enterprise environment Requires cross-enterprise content integration catalog integration is the procurement instance of this problem Content Integration Content integration across enterprises Not the “in-house” data warehousing problem Not the Enterprise App Integration (EAI) problem “Operational” data must be integrated As opposed to historical (trend) data E.g. pricing, availability, supply chain Structured and unstructured data Not just relational or XML queries Not just text search A combination of the two: logic meets statistics The “Butterfly” Everybody’s favorite picture c. 1/2000: At question (6/2001) is how many butterflies, who owns them Not a startup opportunity (Transora vs. Chemdex) Perhaps one of the wings is smaller than the other (HomeDepot) Road Map Setting Scenarios Terminology Characteristics and Challenges of Content Integration Research Evangelism Some Scenarios for Content Integration Catalog Management: Integration and Syndication “MRO” (Maintenance, Repair and Operations) a la Grainger Thousands of suppliers, run by a “content manager” Availability and Pricing Travel industry Necessitates live, cross-enterprise querying Supply Chain Management E.g. auto industry Increase in production requires the entire supply chain (“the cows”) Contractual information along with catalog and availability Marketing: The EcoSystem and its Terminology Enterprise Application Integration (EAI): App Glue Imperative, message-oriented programming (scripting languages) Transactional networking (persistent queues) Gateways to popular packaged apps Vendors: WebMethods, BEA, CrossWorlds, Netfish, MQseries, etc. Data Integration: Warehousing and associated processes Intra-enterprise, for “business intellige