《房地产市场营销6房地产市场细分与目标市场选择.pptVIP

房地产市场营销STP战略 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 1. Segmentation：市场分割、分片、区隔 房地产营销者根据消费者之间的需要与欲望、购买行为和习惯等方面的差异，将房地产市场划分为若干具有相似需要和欲望的消费群，每一个消费群就是一个房地产细分子市场。 （1）客观依据：差异性；企业资源有限和个体优势；两者之间的矛盾。 （2）对需求总体：分；对消费者：合。 一、房地产市场细分 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client