交际英语Chapter 7-1.ppt

7-1 Writing to Instruct 6 chapters C 7 Technical communication 技术文件写作 C 8 Developing and using graphic and visual aids 图示和视觉辅助手段的应用 C 9 Communicating with customers 与客户的交流 C 10 Nonverbal communication 非言语交流 C 11 Presentations and meetings 演示与会议 C 12 Getting your job 求职 Chapter 7 Technical Communication技术文件写作 1.Writing to instruct 撰写使用说明书 2. Writing to describe 撰写描述文 3. Writing to persuade 撰写说服性文章  Case 7 Streamlining Returns 合理处理书籍退货 P1 What’s the problem? shipping department储运部 publisher 出版商 clerk 工作人员 damaged book 损坏的书籍 Unpack 拆包 warehouse shelves仓库货架 inconvenience 麻烦 P1. Some damaged books are shipped out again to the next customer who orders them. P2 : Benjamin’s solution to the problem Avoid 避免 label 标签 Identify 分辨 give credit for the return退货减帐 Destroy 销毁 Create labels that identify the books as damaged Send the labels to customers When the damaged books arrive, the clerk will identify them and give the customer credit for the return Destroy the book P3 What does the supervisor want Benjamin to write? supervisor 上司 instruction 使用说明书 prevent…from 防止 description 描述文 staff全体职员 To customers A letter about how to use the labels a set of instructions for returning books To other staff A description of the return process Benjamin’s assumption (假定) and concern (担心) similar 相似的 assume 假定, 设想 concern 担心 reaction反应 impatient 不耐烦的 annoy 厌烦 Assumption Instructions and descriptions are similar. Concern Customers are busy and tend to be impatient. They may be annoyed at receiving them. Chapter 7 Technical Communication Writing to instruct Writing to describe Writing to persuade 7-1 Writing to Instruct How do you read an instruction? P1. Some people’s wrong attitude Tackling a task 解决问题 Confusing 令人费解 Tedious 单调乏味的 Trial-and- error approach 试错法 Jumper cables 跨接线(用于临时导电以发动汽车) Glance 匆匆一看 Skip 漏读 Resort to 求助于 The purpose Instructions Manuals 使用说明书 操作手册 Instructions tell readers how to do something. Manuals are sets of instructions combined wit