《智能手机行业及竞品-传播分析-2012.03.29.pptVIP

平面广告表现 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 品牌传播总结 MOTO的智能手机传播以产品特点为主要诉求： 如薄、色彩绚丽、双核等为沟通主要信息 调性：科技感 整体传播上看不出其目标客户投射及情感诉求 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 小米 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 主要智能手机产品 0 500 1500 2000 2500 3000 3500 20 30 40 M1 小米手机目前只发布了一款1999的M1， 以年轻极客为核心目标受众。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Pro