物流管理(第4版)教学课件作者（英）艾伦哈里森（Alanharrison）克兰9780273730248_pp02课件.pptVIP

Slide 2.* Harrison and van Hoek, Logistics Management and Strategy: Competing Through the Supply Chain, 4th Edition, ? Pearson Education Limited 2011 Chapter 2:Putting the end-customer first Table 2.1 Example seasonal events and promotions Figure 2.1 Annual sales per customer for a book distributor, shown as a Pareto diagram Table 2.2 Comparison between consumer and industrial marketing Table 2.3 CleanCo – current approach to market segmentation Table 2.4 CleanCo – potential for behavioural segmentation Table 2.5 Supply chain segmentation criteria(Source: Godsell and Harrison, 2002) Fi