jize marketing.docVIP

Introduction: Since Chinas accession to the wto, the enterprise by the marketing management mode become more and more important. So this assessment will introduces marketing be made for cases with company of libai. Founded in 1994 as Guangzhou Liby Enterprise CO., LTD, the headquarters of our company is located at Guangzhou, which is the front position of reforming and opening. The main business of Liby Group is selling daily chemical products. Comprising 8 Categories and more than 100 varieties, our products refer to the areas of clothing washing, clothing care, dish washing, personal care, oral cavity care, household cleaning, disinfection and insecticid. With the Reforming Opening Policy, as well as the supports and helps from all levels of Party Committees, governments and all society, Liby Group developed rapidly, and even has maintained the annual increasing rate over 30% these years. Today, the comprehensive Strength of Liby Group is steadily occupying the position of Top Three of national detergent industry in China. 1.1initions of marketing Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing is concerned with meeting business objectives by providing customer satisfactions Commons: Through trade their creation of product or value to obtain thing to achieve a win-win situation. Difference: The former argues that marketing is through certain sales pipe the production enterprise with market linked to the process. The latter the marketing as a serve consumer theory. It stress the importance of the customer and, more particularly, customer satisfaction. 1.2 Identifying the main charateristics of Liby as a marketing-oriented organization. (1) Explaining what marketing orientation is The main characteristic of a marketing-oriented organisation is meeting the need