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Approaches to enter emerging markets: A UAE case studyExecutive SummaryAs a country brand, UAE stands in the top for vacationlands residence. According to the World Economic Forum, it ranks the 31st place among 134 countries in the matter of national competitive power.According to IMF, it is in the first place in terms of invested uppermost wealth funds among the fifth biggest oil producing nation. During the depressing time, it is still hoped to have an increase of 2.7% on the basis of Standard Chartered.Some significant ways for global corporation and international enterprises are emphasized in this paper to set up new businesses relationship successfully withUAE and to learn from the past experiences. An far-ranging literature review and some interviews are mainly used in this paper . Further triangulation was obtainedby readingdark works (non-peer reviewed) and web materials. This paper is explored naturally. A preliminary conceptmodel is shown in the study at the end,which will offer orientations for new approaches to enter into the UAE market.Introduction As a country brand, UAE ranks the first place for vacationlandand residence choices; it ranks the second place for being a promising brand. It isalso famous for being a shopping center, a country to establish new business .Besides, it ranks number seven for conferences, number 10 for excellent dining, high-quality living and progressive technology in the Country Brand Index (2008). Being made up of seven emirates and owing a total population of over 4.8 Million, 80% of its people are those who live in other foreign countries, on behalf of 185 countries. Since the inception in 1971, UAE has become a political steady country.There are three governments – the federal government which is able to forecast the country policies.The administrative government, which has a control of each puisne country and the third one is the municipalities within each emirate. Until recently the emirate of Dubai has become ve