苏宁云商O2O模式研究.docVIP

苏宁云商O2O模式研究 摘要：本文主要是基于电子商务时代的背景下，通过分析苏宁云商O2O模式现状与问题，提出苏宁云商O2O模式的发展对策。 关键词：零售，020，苏宁云商，经营策略 一、前言 电子商务时代的到来，给中国的传统零售企业带来了巨大的机遇和挑战。机遇来自于电子商务的飞速发展为传统零售企业开拓了一个巨大的新兴市场。挑战表现在传统的线下零售连锁企业受到了线上零售企业的挤压，高成本压力凸显，销售大幅减少，传统零售企业如何在新形势、新情况下转变经营方式，提高流通效率，降低流通成本，发挥自身优势就变得尤为急迫和重要。苏宁云商（原苏宁电器），作为中国传统零售企业的典型代表，也在不断地探索经营方式的转变， 2013 年 3 月，苏宁电器正式更名为苏宁云商，确定了“店商+电商+零售服务商”的“云商模式”， 2013年6月8日，苏宁线上线下同价，揭开了O2O模式的序幕O2O即Online To Offline（在线离线/线上到线下），是指将线下的商务机会与互联网结合，让互联网成为线下交易的前台，这个概念最早来源于美国。O2O的概念非常广泛，只要产业链中既可涉及到线上，又可涉及到线下，就可通称为O2O。苏宁云商1990年创立于中国南京，是中国商业的领先者，国家商务部重点培育的“全国15家大型商业企业集团”之一，中国最大的商业零售企业品牌价值956.86亿元。 to implement the situation to be checked.Two, on behalf of workers should work hard to improve their own quality, on behalf of the legitimate interests of workers, and truthfully reflect the opinions and demands of the masses of workers, law-abiding model good books work.Three, on behalf of the staff and workers to exercise democratic rights, any organization and individual shall not suppress obstruction and strike retaliation.The fourth chapter organization systemThe thirteenth generation of workers congress delegation chairman presided over the meeting discussion, the members of the presidium shall, operators, managers and technicians. Our company middle-level cadres, including workers, technical personnel, management staff should be more than half.The fourteenth section of the workers Congress held once a year at least for each meeting, there must be 33 points more than two staff representatives attend the seats. In case of major matters by the general manager, the labor union of the company more than 1/3 staff or staff representatives proposal may convene the meeting. The workers Congress elections held and resolutions must be approved by all workers represented by more than half.Twenty-fifth of the workers congress around increase and enhance the vitality of enterprises, promote the technology step by step, improve economic efficiency, for enterprise management, an important probl