高中英语Unit 1 Advertising--Welcome to the unit 2课件牛津版必修二.pptVIP

Unit 1 Advertising Welcome to the unit Look and guess Arts in advertising (video version) Some more video advertisements for you to enjoy Arts in advertising (posters) A poster for Adidas Arts in advertising (slogans) Make it possible with Cannon.? (Cannon Digital camera) The daily modern?(Nissan Automobiles) The power of dreams?(Honda Automobiles) Take TOSHIBA, take the world. Like no other??(Sony Digital) The choice of a new generation. (Pepsi) Impossible is nothing. (Adidas) Questions and answers □Do you think these are good ads? And why? Humorous and persuasive language, creative ideas… … □ Where do we always see advertisements? They cover almost every kind of medium. □ Why do companies advertise? To sell their goods, earn more money from us… … Do you know the girl? Recognize and describe the following posters Can you tell me the most important resource for human being? Difference between CAs and PSAs Speak your mind Do you always like the ads? Can you tell some occasions when ads become really annoying? Do you always believe in what the ads say? Why or why not? Homework Create an ad by yourselves on Page 17. * * 1. What are they? 2. Can you name the products mentioned in the pictures? Advertising poster V.S Famous painting Liberty Leading the People Occasions when you may encounter ads Can you cite some other situations? ★ A “well-known” advertisement in China Slogan: 今年过节不收礼,收礼就(还)收脑白金! ★ 1. How do you feel when you see the girl’s big eyes? 2. From the poster, what do you think the purpose of Project Hope is? Keep away from drugs Cherish our lives Do you like swimming? But what if…. 1. Why does this ad use the image of a bird’s nest? 2. What problem is the poster trying to highlight（强调）? 3. Do you think this ad helps to make people aware of environmental problems? Talk about a Public Service Ad 4. From this ad, what do you think Earth Day is all about? Commercial Ads Public Service Ads Promote learning software A shampoo An airline service Re