高中英语Unit 1 Advertising--welcome课件牛津版必修二.pptVIP

Welcome! Look and guess Brainstorming: 1 Where can we find these ads? 2 Why do you like these ads? Arts in advertising (video version) Some more video advertisements for you to enjoy Arts in advertising (posters) A poster for Adidas Arts in advertising (slogans) Make it possible with Cannon.? (Cannon Digital camera) The daily modern?(Nissan Automobiles) The power of dreams?(Honda Automobiles) Take TOSHIBA, take the world. Like no other??(Sony Digital) The choice of a new generation. (Pepsi) Impossible is nothing. (Adidas) Questions and answers □Do you think these are good ads? And why? Humorous and persuasive language, creative ideas… … □ Where do we always see advertisements? They cover almost every kind of medium. □ Why do companies advertise? To sell their goods, earn more money from us… … Discuss and speak: Read the instructions and focus on the six posters. Try to answer these questions: Do you know the girl? Recognize and describe the following posters Can you tell me the most important resource for human being? Observation: Observe the six pictures on Page 1. Try to divide them into two parts. Difference between CAs and PSAs Speak your mind Do you always like the ads? Can you tell some occasions when ads become really annoying? Do you always believe in what the ads say? Why or why not? More ads for you to discuss: * * 1. What are they? 2. Can you name the products mentioned in the pictures? Which advertisement do you like best? On billboards,on the Internet, in newspapers/ Magazines, on TV , in leaflets, or in buses etc. They are quite interesting, creative and we can get some useful information from them. Advertising poster V.S Famous painting Liberty Leading the People Occasions when you may encounter ads Can you cite some other situations? ★ A “well-known” advertisement in China Slogan: 今年过节不收礼,收礼就(还)收脑白金! ★ What image(s) can you see on each poster? What can you read on each poster? What can you learn from each poster? 1. How do you f