电子商务英语8电子商务语8.pptVIP

Reading Materials (A) What Keeps U.S. Brands Aloft? Abstract: What is it, exactly, thats keeping U.S. brands aloft? Credit a combination of smart brand management and sheer luck. This article tells of something about successful U.S. brands. Key words: U.S. brand; brand management; global marketplace / / / / / / // / / / / / / / / // / / / / / / / / / / Reading Materials (B) Name: Key to a Company’s Success Abstract: This article tells us a rule that a good name is the key to a company’s success. Key words: name; key; company’s success 返 回 Lesson Eight Lesson Eight Lesson Eight Lesson Eight Lesson Eight Lesson Eight Lesson Eight Lesson Eight Lesson Eight Lesson Eight Lesson Eight Key point: useful terms and definitions of e-commerce Difficult points: writing of agreements / / / / / / // / / / / / / / / // / / / / / / / / / / By the end of this lesson, you should be able to have a good command of □ e-commerce terms given in the lesson □ writing of agreements □ useful sentences for agreement (contract) By the end of this lesson, you should be able to □ analyze Nike’s marketing decisions □ prescribe the growing steps of Nike. / / / / / / // / / / / / / / / // / / / / / / / / / / Nike, from Small Beginnings to World Giant Abstract: Sports footwear and clothing maker Nike has become one of the most successful companies in the world. Its position as a giant global company has much to do with its marketing decisions. Key words: Nike; marketing decisions; marketing strategies; advertisement New Words capitalize on v.. 利用 goddess n. 女神 waffle-sole design n. 指以烤蛋饼用的铁制模具作为鞋底的式样 cash on v. 利用；从中获利 leisure n.; a. 有闲；休闲（的） boom n.; v. 兴旺；激增 jog n.; v. 缓步前进；慢跑 athlete n 运动员；田径运动员 endorse v. 签署；认可；赞同 gear n 指（时髦）服饰 loom v. 大量涌进；滚滚而来 rugged a. 不平的；粗犷 controversial