毕设论文-女性旅游者决策行为研究综述.docVIP

Abstract As womens social status, educational level and the continuous improvement of income, womens tourism has gradually become a major tourist group. Because women at home have more and more decision-making power in the family travel decision-making, women play an important role. In this paper, sort out domestic and foreign research literature on female tourists on the basis of female tourists from the study of womens participation in tourism studies, womens tourism product marketing research is reviewed in three areas that the tourism enterprises should be from product design, marketing st