Bulletin of the Transilvania University of Bra.docVIP

Bulletin of the Transilvania University of Bra?ov ? Vol. 4 (53) ?No. 2 - 2011 Series V: Economic Sciences VALUE CHAIN ANALYSIS IN QUALITY MANAGEMENT CONTEXT M. POPESCU1 A. DASC?LU1 Abstract: Based on the description of value chain analysis, which is a strategic management tool attributed to Michel Porter, the paper aims to demonstrate that quality management applies this method, under specific forms. The papers specific objectives are: to redefine the functions of value chain analysis in the context of quality management; to clarify the significance and the possibilities of measuring the value added; to present management tools and techniques needed to control and systematically improve performance. Research methodology is based on examples, previous studies and a case study that reveals the diversity of indicators for measuring the value added and analysis tools used in quality management. Key words: value added, quality management, value chain analysis. 1 Department of Economic Sciences and Business Administration, Transilvania University of Bra?ov. 1. Introduction Value chain analysis is a systematic method to study key competences and activities of the organization that determine competitive advantage. The concept was introduced by Michael Porter in his book “Competitive Advantage: Creating and Sustaining Superior Performance”. Value chain, conceptualized by Porter, is a system of interdependent activities, which are connected by linkages [9]. Value chain analysis enables companies to identify those areas of business that create value, namely those that do not create value. To know these aspects is essential in a competitive environment: to be a source of competitive advantage, the company must perform an activity better than competitors or to perform an activity that creates value which competitors cannot perform. In the last decades new concepts and approaches about the value chain have emerged: “global value system” and “value system” are expressions used to