Business Networking Proposal.docVIP

Business Networking Proposal Contents 1. Introduction......................................................................（3） 2. Product Analysis and Products for the European market.......（） 3. he social and cultural of the potential customers..................（） 4. escription of the mechanisms............................................（） 5. Details about recommended networks...（） 7. Conclusion.......................................................................（） This proposal sets out to examine options for the successful globalization of our ‘Apple’ brand. The initial market under consideration is Continental Europe. For the purposes of this proposal, we will be considering three aspects of the brand, namely our logo, the ‘Apple’ concept and finally, the product itself, ‘Iphone’. Not since the introduction of the original Apple Macintosh has a product introduction been met with so much anticipation. The Apple iPhone is an elegantly designed information communicator forged from steel and silicon that runs pioneering software under Apple’s OS X in a Unix Kernel. The iPhone combines smart phone capabilities with a simple to use graphical interface projected on a large ‘multi-touch’ display. Apple has managed to create a Macintosh computer with mobile phone capabilities, bundled within an Internet enabled PDA and an iPod body. The iPhone’s functionality is accessed through its 3.5-inch touch screen display and one “home” button. Using only finger commands, a user can navigate seamlessly through iPhone’s features, conjuring up a keyboard when needed. At a resolution of over 25,000 pixels per inch, its picture quality for videos and photos is astounding. An ambient light sensor automatically adjusts the iPhone’s display brightness enhancing visibility and saving power. Audio is provided by a standard headphone jack, a built-in speaker or through Bluetooth (stereo) transmission. Product Analysis and Products for the European market ①St