Individual Assignment China Vanke co.docx

INTERNATIONAL BUSINESS SCHOOLLeadership and Organizational Behavior（MRC2613）Individual AssignmentChina Vanke co., LTD. McKinsey 7S AnalysisPREPARED FOR PROF. DR. ROSMINI OMARPREPARED BY LIU JIALIN (MR121004)ContentBackground3China Vanke co., LTD. McKinsey 7S Analysis4-10Reflection 10-11References 12China Vanke co., LTD.McKinsey 7S Analysis Background Make the architectural praise of life is the vision of China Vanke, is also the core values of the Vanke. China Vanke co., LTD.was founded in 1984, gettinginto the real estate industry in 1988. In 1991 Vanke became the second company in the ShenzhenStock Exchange. After its 20 years of development, become the largest residential development enterprise in China. The business is covered bythree big economic circles, the Pearl River delta, Yangtze River delta andBohai Sea, and the Midwest of China, totally 53 large and medium-sized cities. In this three years, the scale of annual average sales of houses are more than 60000 sets, in 2011, the company’s sales area were 1075 square meters, approximately 121.5 billion RMB. Only a year in 2012, the sales were more than 140 billion. Sales continued to lead in the global real estate industry.In 1991 Vanke became the second company in Shenzhen Stock Exchange. Vanke could win the recognition from investors, because the sustained growth of performance and transparent specification of corporate governance structure. Company was successively voted global 200 best small and medium-sized enterprises, “top 200 best small businesses in Asia, and alsoin Forbes.In many years, Vanke adheres to the unique management principle.It follows the business strategythat is a quick turnaround, rapid development, relying on the professional ability to obtain a fair return.Vanke always focus on the mainstream urban housingmarket,suppliesthe houses for the urban households, only in 2011 the 144 square meters houses accounted for 89% of sales.But due to the subject to regulation effects, from 2009 to 2010