International Business Culture.doc

International Business Culture 黄云琳 Session One Basics of International business culture Terms in intercultural communication Stereotype Prejudice Ethnocentrism Empathy I. Definitions of Culture “it is everything” ( c ) “it is opera, art, and ballet” ( C) sociologists, anthologists, psychologists, physiologists, linguists, etc. Dictionary definition: the customs, beliefs, art, music, and all the other products of human thought made by a particular group of people at a particular time; artistic and other activity of the mind and the works produced by this. One definition Culture is a set of learned core values, beliefs, standards, knowledge, morals, laws, and behaviors shared by individuals and societies that determines how an individual acts, feels, and views oneself and others. Characteristics of Culture 1.Culture Is Learned (software of the mind) education (secondary socialization) (formal) Socialization socialization (primary socialization) (=enculturation) (informal) Interaction, observation, imitation Internalized, habitual A.????? We learn our culture through proverbs. Strike while the iron is hot. God helps those who help themselves. A man’s home is his castle. One does not make the wind but is blown by it. An iron pestle can ground down to a needle, perseverance will make success. B.????? We learn our culture from folk tales, legends, and myths. Pinocchio’s nose growing larger Cinderella (USA: attractive, weak and passive; Japan: intellectual, gentleness; …) C.????? We learn our culture through art. Art is a symbolic way of communicating Asian countries, objects, animals, landscape American and European countries, people (Artists try to create a personal message ) innovate, invent D. We learn our culture through mass media. Innovation: is usually defined as the discovery of new practices, tools, or concepts that many members of the culture eventually accept and that may produce slight changes in social habits an