Sunkist Case_Boland.docVIP

Sunkist Growers, Inc.: Refreshing the Brand It was another nice day in southern California. Tim Lindgren, President and CEO of Sunkist Growers, Inc., liked to be at his desk early in the morning. Those who lived outside California often asked about the traffic and smog but Tim, like other native Californians were quick to say, “What traffic problem?” Nonetheless, being in early before the headquarters office filled with people and traffic really got bad allowed him some quiet time to think. Tim had been hired by the board of directors just over a year earlier in October 2006. Prior to that, Ti