电子商务(英文版)课后作业及答案.docxVIP

电子商务(英文版)课后作业及答案Chapter1 Introduction to Electronic Commerce1、One definition：Electronic CommerceThe electronic commerce is used in its broadest sense and includes all business activities that use Internet technologies.2、Three important thinking points：Business Models, Revenue Models, Business ProcessBusiness model is a set of processes that combine to achieve a company’s primary goal which is typical to yield a profit.Revenue Models is a specific collection of business processes used to identify customers, market to those customers, and generate sales to those customers. The idea is helpful for classifying revenue-generating activities for communication and analysis purposes. Business processes include purchasing raw materials or goods for resale, converting materials and labor into finished goods, managing transportation and logistics, hiring and training employees, managing the finances of the business, and many other activities.3、Three theoretical points: Value chains, Strategic alliance and SWOTValue chains is a way of organizing the activities that each strategic business unit undertakes to design, produce, promote, market, deliver, and support the products or service it sells. Strategic alliance is the relationship that companies coordinate their strategies, resources, and skill sets by forming long-term, stable relation with other companies and individuals based on shared purpose.SWOT analysis is including strengths, weaknesses, opportunities and threats. It’s one popular technique for analyzing and evaluating business opportunities. The analyst first looks into the business unit to identify its strengths and weaknesses. Then the analyst reviews the environment in which the business unit operates and identifies opportunities presented by that environment and the threats posed by environment.Chapter2 Technology Infrastructure: The Internet and the World Wide Web1、P92 Review Questions 5 P57 Intranet and Internet compared, it can be said that the Internet