英语阅读练习题.docVIP

英语阅读练习题 一、填空： Ⅰ： Translating Fashion 1 Its seven oclock in the morning and Natassia Antipova, a beautiful Russian financial consultant, is getting up in the Moscow apartment where she lives alone and asking herself What shall I wear today? A decade ago her choices were simpler. Then, there was one kind of mascara, one color eye shadow. Now, Natassias bathroom shelves are stocked with Avon, Estee Lauder, and Nina Ricci. Her chisels contain Levis and Armani, as well as local brand names. Her awareness of what makes a beautiful woman has been vastly expanded. In Tokyo, on the same day, Maki Ko is doing a presentation for her public relations company, Her trim size 8 figure is zipped into an Italian suit. In her English pocket-book Elizabeth Arden cosmetics share space with products from Shisiedo, the Tokyo-based beauty company. Last year Maki had Japans most popular cosmetic surgery procedure, a rhinoplasty to make her button nose look more Western. The list goes on: The globalization of fashion is one of the phenomena of our time, a vast market for those companies who somehow have a look that translates worldwide. 2 Theres nothing new, of course, about the process of fashionable imitation. In Roman Britain prosperous natives wore togas. This fashion remained popular for some time. Likewise, after the Norman invasion of Britain in 1066, French styles became chic. This kind of fashion trend has been happening for centuries. But what is new is the sheer size and. depth of penetration of this global fashion. 3 Consider Levi jeans, a company with a brand imprint carried by 2,800 retail companies in 45 countries. Worldwide sales for 1996 were US$ 7.1 billion. Or Estee Lauder, which since it went international in 1960, bas penetrated f00 markets and racked up sales of $ 3.4 billion in 1997. Or take China, whose women were forbidden as recently as l0 years ago to powder heir noses -- in recent years, the fashion and cosmetics market has expanded by 20 to 30 sercen