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论Marketing英国启航论文?做这个研究计划的前提是，我们先要了解公司以及公司与公司每一个市场之间联系的相关理论。首先来看看帮助我们分析市场的四个理论：企业对企业、销售策略、市场策略和国际化。就以上的四大理论我们将总结出一些基本问题，只有先找到这些问题的准确答案，才能开始实际的问卷调查。市场策略??市场策略是一个细致的市场分析结果，其迫使企业家更深的了解市场的各个方面以此来明确目标市场的含义，以使得公司获的更大的利润。市场分析还允许企业家建立定价、分销和促销策略。另外，它还提供了行业内的增长潜力的指示，对你以后的事业有更大的帮助。?开发市场战略是在产品或产品于产品之间这三个选项之间做出选择。一个战略是大规模生产和经销该产品达到市场支配地位的一个阈值。一个差异化战略创新：提出一个新的产品在市场上的价格差异创新。差异化的战略细分：选出产品特定的客户。In order to do this research plan, it’s necessary to know every theory that is related to market where the company wants to implement. We need to look at four theories to help analyse the market: Business to business, Sales Strategy, Market Strategy and Internationalisation. According to these theories, the research team will form some basic questions to know exactly what answers we are looking for before generating actual questionnaires for survey.?市场策略———Market Strategy?Market strategies are the result of a meticulous market analysis. A market analysis forces the entrepreneur to become familiar with all aspects of the market so that the target market can be defined and the company can be positioned in order to garner its share of sales. A market analysis also enables the entrepreneur to establish pricing, distribution, and promotional strategies that will allow the company to become profitable within a competitive environment. In addition, it provides an indication of the growth potential within the industry, and this will allow you to develop your own estimates for the future of your business. (Entrepreneur 2006)?Develop a strategy for the market is for a product or range of products to choose between three options. A Strategy volume: mass production and distribution of the product to reach a threshold of market dominance. A strategy of differentiation through innovation: a proposal for a product whose price difference on the market amounts to innovation (best technical solution, better service, etc.). A strategy of differentiation by segmentation: a proposed product for a particular segmen