[AdidasMarketingStrategy.docVIP

Adidas is one of the largest companies in the sporting goods industry. The focus of the Adidas brand is on sports. The Adidas brand offers footwear, apparel and hardware in three divisions, including sport performance, sport heritage and sport style. The sport performance division develops sports products, focused on running, football, basketball, tennis and training. The sport heritage division concentrates on sports lifestyle and casual wear. The sport style division is focused on fashion-conscious consumers and includes collections like the Y-3 designed by Yohji Yamamoto.The focus of