修辞学Burke同一论戏剧五位一体论全解.pptVIP

IdentificationPersuasion 伯克把“劝说”与“同体”和“同一”等同起来,因为劝说是同一的结果。 You persuade a man only in so far as you can talk his language by his speech,gesture, tonality,order,image, attitude,ideas, identifying your ways with his.(1969:55) 通过同一来改变态度和诱导行为是伯克新修辞学思想的核心，通过这一概念他拓展了修辞学的定义。 Example： 当竞选者竞选某职位时, 知道听众反对对怀孕的妇女实施人工流产, 因此可以告诉他们: 你也同样反对人工流产, 这样通过在观点上与听众同一来赢得他们的选票。 No matter what they do is from their heart or not ,in so far their interests are joined,A is identified with