高中英语Unit 5 Inside advertising--Reading.docVIP

Unit 5 Inside advertising Part One: Teaching Design Period 1: A sample lesson plan for reading (HOW ADVERTISING WORKS) Aims To help students develop their reading ability To help students learn about advertising Procedures Warming up by defining advertising Good morning, class! Do you know what is advertising? Do know want to know some inside information about advertising? ADVERTISING is a paid form of communicating a message by the use of various media. It is persuasive, informative, and designed to influence purchasing behavior or thought patterns. Now turn to page 42. We shall take HOW A