运营管理计题类型汇总.pptVIP

* Determining the capacity level Cost of waiting is known Cost of waiting is not known P288 a marginal cost of capacity expansion b cost of waiting per time unit and per customer w the marginal reduction of average waiting time per customer N total number of customers whose average waiting time will be reduced over the time horizon considered Customer is turned away In these instances, an approach referred to as marginal analysis can be applied. According to this approach, the optimal capacity level C* is that level for which the probability that demand (D) will exceed capacity is equal to: McDonald has to decide how many seats to provide in a new McDonald in Main Yang, the manager know the demand in Main Yang is normally distributed with an average of 200 seats per day and a standard deviation of 15. One day, the McDonald has to turn away a customer because seats are all occupied, it loses the gross margin on the seat of 40RMB. They also know that if the McDonald has one seat unoccupied on a particular day, the cost is estimated to be 10RMB What’s the optimal number of seats of the McDonald? P(DC*) =10/(40+10) =0.2 F(C*)=1-0.2=0.8 Z=(C*-200)/15 查表所得：Z=0.85 C*=213 What about no-shows and overbooking? Gravity models in retail management(P330) The most frequently used model is the Huff model. This model determines the probability (Pij) that a customer, located in a certain area (i), will shop at a particular store or shopping centre ( j). If we assume that the university has 10,000students,each spending an average of $400 a year on clothes,the annual forecast sales for site A and C will be: siteA: 0.29*10000*$400=$1 160 000 siteC: 0.38*10000*$400=$1 520 000 Then site C would be most profitable. Location models(P328) Site A: In this case,site A is clearly the best potential site of the four. What is yield ? the ratio of revenue realized over revenue potential Example (P304) Yield management at Transpacific Airlines *