-小米公司营销模式析浅析.doc

学科代码：110202 贵州师范大学求是学院（本科）毕业论文 小米公司营销模式浅析 ——以小米手机为例 系 别: 法律经管系 专 业: 市场营销专业 班 级: 2010级1班 学 号：102013010*** 学生姓名：* 宾 指导教师：**榕 完 成 时 间：2014年1月  独 创 性 声 明 本人郑重声明：所呈交的题为《小米公司营销模式浅析》的毕业论文是本人在指导教师指导下取得的研究成果。除了文中特别加以注释和致谢的地方外，论文中不包含其他人已经发表的研究成果。与本研究采果相关的所有人所做出的任何贡献均已在论文中做了明确的说明并表示了谢意。 学生签名： 年 月 日 授权声明 本人完全了解贵州师范大学求是学院有关保留、使用本科生毕业论文的规定，即：有权保留并向国家有关部门或机构送交毕业论文的复印件和磁盘，允许毕业论文被查阅和借阅。本人授权许贵州师范大学求是学院可以将毕业论文《小米公司营销模式浅析》全部或部分内容编入有关数据库进行检索，可以采用影印、缩印或扫描等复制手段保存、汇编论文。 学生签名： 指导教师签名： 年 月 日  目 录 一、绪论························································1 （一）论文背景与意义···················································1 （二）论文研究内容·····················································2 二、互联网手机行业的发展现状及趋势······························2 三、小米公司现状与营销环境分析··································2 （一）小米公司简介·····················································2 （二) 小米产品简介·····················································2 （三）小米公司营销环境的SWOT分析法····································4 （四）小米公司营销环境的波特五力模型分析法·····························6 四、小米公司的营销策略··········································8 （一）产品策略·························································8 （二）定价策略·························································8 （三）促销推广策略·····················································8 （四）渠道策略·······················································10 五、互联网手机行业发展的对策建议·······························10 参考文献·······················································11致谢···························································13